Protecting one billion people from cyber threats? If you find this proposition more exciting than scary, come on board and grow with us.
Whalebone is a Brno-based company working on zero disruption cybersecurity products for telcos, ISPs, and corporations that provide millions of everyday internet users unyielding protection from malware, phishing schemes, ransomware, and other malicious digital attacks without the need for them to download anything. Whalebone Aura is truly a unique product with great scaling potential.
About the position
We are looking for an Online Marketing Manager (medior/senior) to join our Whalebone marketing team who will focus on performance and optimization of current activities (especially demand generation) and on finding new ways and opportunities for growth and scaling, including AI and marketing automation.
The focus will be on the Whalebone Aura product for mobile operators worldwide (i.e. only a few customers in each country) and a focused ABM approach to shorten the sales cycle and maximize engagement with relevant stakeholders.
Apply now and help us protect the online world around us!
What will you do
- Full-Funnel Campaign Management: Strategy, execution, and optimization of global paid campaigns across LinkedIn (primary), Google Ads and Meta, specifically driving demand for Aura including the responsibility for budget.
- HubSpot Mastery & Marketing Automation
- Automated workflows
- CRM Data Integrity: Ensuring that leads captured from digital campaigns are correctly segmented, tagged, and routed to the Sales team.
- Website Management & Conversion Rate Optimization (CRO)
- CMS Administration (Hubspot): Technical ownership of the whalebone.io website (and Aura-specific subpages), and SEO/GEO health.
- Landing Page Development: Building and optimizing high-converting landing pages for specific campaigns or industry events
- Marketing Analytics & Business Intelligence
- Performance Reporting: Creating and maintaining comprehensive dashboards (HubSpot, GA4, Looker Studio) that track KPIs.
- Attribution Modeling: Analyzing the customer journey to understand which digital touchpoints contribute most to closing B2B deals.
- Tech stack development & strategy (business case > test > evaluate > decide if stop/continue)
- AI adoption in particular
- Collaborate with other team members and external suppliers
- All content is created by the content team.
Requirements
- Minimum 5 years of experience in digital marketing is required (IT/SaaS/B2B)
- Understanding of analytics and digital marketing best practices
- Data driven and detail-oriented
- CRM experience (Hubspot, Pipedrive, Salesforce) is a must
- CMS experience
- Ability to multitask and thrive in a fast-paced environment - Change is not a dirty word 🙂.
- Test/evaluate/change mindset
- Very good English for communication within the team and with key internal stakeholders
- SEO basics
Why would you like to work with us?
- Meaningful job - protecting everyday people against malware and hackers all around the globe.
- Rewarding financial package, including the possibility to choose ESOP as a benefit and a motivating flexible part of the remuneration reflecting long term results.
- Flexible working hours and possibility of HO
- Equipment of choice - use the budget and chose what is best for you
- Terrace - beautiful view and available for private parties
- Regular events & teambuildings - grill, enjoy pub quiz or have a breakfast with us
- You will be supported to learn, grow and gain new experiences with us!
- Your opinion will matter to us - discuss your ideas and feedback directly with the CEO or CTO if you feel like they should hear them.
Position details
- Team: Aura Marketing
- Work setup: On-site, Hybrid
- Location: TITANIUM, Brno, Czech Republic
- Job type: Full-time
