Allwyn is one of the world’s fastest-growing entertainment companies. We run some of the best-known lotteries in Europe and beyond, including the UK National Lottery since 2024, with market-leading positions in Austria, the Czech Republic, the UK, Greece, Cyprus and Italy. We’re expanding further. We own a majority stake in PrizePicks, the largest daily fantasy sports operator in the USA, and a stake in Betano, one of Europe’s leading online sportsbooks.
We’re turning a group of strong local businesses into one global entertainment company, and that work is happening now. As we continue our journey towards a more digital, connected and future-ready organisation, we’re creating new opportunities across our Group Digital teams. It’s an exciting time to bring your experience into a new area, work with colleagues across our markets and help shape what we’re building together.
As our (Senior) Product Manager within Customer Engagement & Rewards, you’ll help shape how we connect with players throughout their journey. You’ll work across marketing technology (MarTech), CRM, loyalty, gamification, rewards, campaign management and marketing automation, bringing together customer insights, data and technology to create relevant, engaging and responsible player experiences across our markets.
What you’ll do:
- Assess our existing CRM, loyalty, gamification, rewards, campaign management, marketing automation and media technology across our markets.
- Define the future vision and roadmap for customer engagement.
- Shape future player experiences, loyalty programmes, gamification, rewards and customer journeys that can work across our markets.
- Create connected customer experiences across digital, email, push, SMS, in-app, web, media and customer-service channels.
- Use customer data, analytics and AI to support more relevant and effective customer engagement.
- Evaluate CRM, loyalty and broader MarTech platforms and vendors, providing clear recommendations on future solutions.
- Partner with Marketing, CRM, Product, Media, Data and Technology teams across our markets to align priorities and identify where shared approaches make sense.
What you’ll bring:
- (Significant) product management experience across areas such as CRM, loyalty, gamification, rewards, MarTech or customer engagement.
- Experience building digital products from scratch, from initial concept through to delivery.
- Strong experience with CRM, campaign management, loyalty programmes, gamification, customer journeys, marketing automation or customer communications.
- A strong understanding of how customer data, technology and digital channels can be used to create engaging and responsible customer experiences.
- A good understanding of the customer lifecycle, from onboarding and activation through retention, loyalty and reactivation.
- Experience turning customer and business needs into clear product requirements and priorities.
- Strong stakeholder management and communication skills, with experience working across different markets, brands or business areas.
Location:
- The role can be based in one of our Allwyn locations, with the final location depending on the successful candidate. The role will involve occasional travel across our markets.
Please note: We’re building a diverse team and are open to different levels of seniority, depending on your experience and expertise. As we’re looking for several Product Managers, you don’t need to be an expert in every area (CRM, loyalty, gamification, rewards, MarTech or customer engagement). We’re looking for broad product experience combined with strong expertise in one or more of these areas.
Want to know what it’s really like at Allwyn? Dive into our culture, values and more on our Careers page.
We believe in the value of diverse teams. That’s why we welcome candidates with different experiences, perspectives, and identities. Every talent is welcome here. Bring who you are - we'll value it!
Does this opportunity sound exciting to you? Apply now, share your CV and a cover letter and take the next step in your career with Allwyn.
